#salesforce developer in new york

[codezix]

The Power of Integration: Connecting Your Business for Success

In today’s fast-paced digital landscape, business success is no longer just about having a great product or service. It’s about how well your systems, data, and teams connect and communicate. Integration has emerged as the cornerstone of digital transformation, helping organizations streamline processes, improve customer experiences, and drive sustainable growth.

Whether you're a startup scaling quickly or a large enterprise trying to modernize legacy systems, the key to staying competitive lies in integrating your business systems effectively. And when it comes to powerful integrations, Salesforce stands at the forefront. For companies looking to take full advantage of this powerful CRM platform, working with a Salesforce consultant in New York can make all the difference.

Why Integration Matters More Than Ever

Imagine your marketing team working in one tool, your sales team using another, and your customer service team using yet another platform. Without integration, each department becomes a silo, operating on incomplete or inconsistent data. This leads to inefficiencies, miscommunication, and missed opportunities.

Integration ensures that all your business systems — CRM, ERP, marketing automation, e-commerce, analytics, and customer support — work together seamlessly. This not only reduces manual work and errors but also gives your team a 360-degree view of your customers and operations.

When properly executed, integration results in:

Improved efficiency through automation

Better customer experiences through personalized engagement

More informed decision-making with real-time data

Cost savings by reducing redundant tools and processes

Salesforce: The Backbone of Integrated Business Systems

Salesforce isn’t just a CRM; it's an entire ecosystem designed to help businesses manage every touchpoint of the customer journey. From sales and marketing to service and commerce, Salesforce connects every part of your organization on a single platform.

But to truly unlock its potential, Salesforce must be customized and integrated to fit your unique business needs. That’s where working with a Salesforce consulting partner in New York becomes crucial.

Why Work with a Salesforce Consultant in New York?

New York is home to some of the most dynamic and diverse businesses in the world — from finance and retail to media and tech. With such a competitive and fast-paced environment, companies need more than off-the-shelf solutions. They need strategic partners who understand the nuances of their industry and can tailor solutions for real-world results.

Here’s why hiring a Salesforce consultant in New York is a smart move:

1. Local Expertise with Global Vision

A Salesforce consulting partner in New York understands the local business landscape, regulations, and customer expectations. Whether you're a financial firm in Manhattan or a retail startup in Brooklyn, these consultants bring both domain expertise and global Salesforce capabilities.

2. Customized Integrations

Every business is different. An experienced Salesforce developer in New York can build custom integrations between Salesforce and your existing tools — whether it’s QuickBooks, Shopify, HubSpot, or a legacy ERP. These integrations eliminate manual data entry and create real-time data sync across platforms.

3. Scalable Solutions

As your business grows, so do your technology needs. A Salesforce consultant helps you design scalable systems that grow with you, avoiding the costly process of reimplementation later on.

4. Faster Implementation

Thanks to their expertise, Salesforce consultants in New York can accelerate the setup and configuration process. They’ll help you avoid common pitfalls, saving you time and money in the long run.

5. Ongoing Support and Optimization

Integration isn't a one-time project — it's an ongoing journey. The best Salesforce partners offer continued support, training, and optimization to ensure you're getting the most from your investment.

Real-World Example: Retail Company Integrates Salesforce for Seamless Customer Experience

Consider a New York-based retail brand with both online and brick-and-mortar stores. Before integration, they managed their inventory in one system, customer emails in another, and sales data in spreadsheets. The lack of synchronization led to stock discrepancies, delayed responses to customer inquiries, and missed sales opportunities.

After partnering with a Salesforce consulting partner in New York, they integrated all systems into a single Salesforce platform. Now, customer service reps can instantly see a customer’s purchase history, stock availability, and shipping status — all in one place. Marketing can send targeted offers based on recent purchases, and executives have real-time dashboards for strategic decision-making.

The result? Increased customer satisfaction, improved team productivity, and a measurable increase in revenue.

Popular Integration Use Cases for Salesforce

Here are a few common integration scenarios that businesses pursue with the help of Salesforce consultants in New York:

1. Marketing Automation

Integrate tools like Mailchimp, Marketo, or Pardot with Salesforce to sync lead data, track campaign performance, and personalize customer journeys.

2. Accounting and Finance

Link Salesforce with accounting software like QuickBooks or Xero to streamline invoicing, payment tracking, and financial reporting.

3. E-commerce Platforms

For retailers, connecting platforms like Shopify, Magento, or WooCommerce with Salesforce helps unify customer data, streamline order processing, and enhance personalization.

4. Customer Service Tools

Integrating systems like Zendesk or ServiceNow into Salesforce’s Service Cloud can improve issue resolution times and enhance customer satisfaction.

5. Custom App Development

A skilled Salesforce developer in New York can build custom APIs and apps to support unique business requirements and workflows, creating a seamless digital experience.

Choosing the Right Salesforce Consulting Partner in New York

Not all Salesforce consultants are created equal. Here’s what to look for when choosing your integration partner:

Certified Expertise: Ensure they hold relevant Salesforce certifications and have experience with similar integration projects.

Proven Track Record: Look for case studies, testimonials, or references that show successful implementations.

Strategic Mindset: Beyond technical skills, the right partner will align solutions with your business goals.

Local Presence: A local team provides better communication, faster response times, and a deeper understanding of regional business dynamics.

Final Thoughts: Integrated Businesses Are Future-Ready

In an age where data is king and customer expectations are higher than ever, businesses that operate in silos risk falling behind. Integration isn't just a tech upgrade — it's a strategic imperative that connects your business for success.

Whether you're aiming to automate workflows, improve customer relationships, or gain deeper insights, Salesforce provides a powerful foundation. But to harness its full potential, you need the right guidance and technical support.

Partnering with a Salesforce consulting partner in New York ensures your systems are not only connected but also optimized for peak performance. With the help of experienced Salesforce consultants in New York, your business can unlock new efficiencies, deliver exceptional customer experiences, and set the stage for long-term growth.

Ready to integrate and innovate? Start your journey today with a trusted Salesforce consultant in New York who can turn your business vision into a connected reality.

[winklix]

Effective Strategies for DevOps Teams Deploying Salesforce Agentforce 2.0

Salesforce Agentforce 2.0 is a powerful platform designed to streamline customer service operations and enhance agent productivity. For DevOps teams tasked with implementing and managing this solution, adopting best practices is essential to ensure a smooth deployment, optimized performance, and long-term success. Below are key recommendations to guide your DevOps team through the implementation process.

1. Understand the Platform and its Capabilities

Before diving into the implementation, invest time in understanding the core features and functionalities of Agentforce 2.0. Leverage Salesforce’s documentation, training modules, and community resources to:

Learn about Agentforce’s key features like Omni-Channel Routing, AI-driven insights, and Workflow Automations.

Familiarize yourself with the platform’s integration points, especially if you’re connecting it with existing CRM or ITSM systems.

Identify configuration versus customization opportunities to align with business needs.

2. Collaborate Early with Stakeholders

Success starts with collaboration. Engage with stakeholders such as customer support managers, IT teams, and end-users early in the process. Conduct workshops or discovery sessions to:

Gather requirements and prioritize features.

Understand existing workflows and pain points.

Ensure alignment between technical implementation and business objectives.

3. Adopt an Agile Implementation Approach

Given the iterative nature of most Salesforce deployments, an agile approach ensures continuous improvement and quick feedback. Key practices include:

Breaking down the implementation into manageable sprints.

Setting up regular sprint reviews with stakeholders.

Using feedback loops to refine features before full deployment.

4. Automate CI/CD Pipelines

Continuous Integration and Continuous Deployment (CI/CD) are critical for a seamless implementation. Use tools like Salesforce DX, Git, and Jenkins to:

Version control metadata and customizations.

Automate testing and deployments across environments.

Reduce the risk of manual errors while improving deployment speed.

5. Ensure Data Integrity and Security

Data is at the heart of any Salesforce application. Prioritize data integrity and security by:

Conducting thorough data audits before migration.

Setting up field-level, object-level, and record-level security as per organizational policies.

Using tools like Salesforce Shield for encryption and event monitoring.

6. Leverage Sandbox Environments for Testing

Sandbox environments are invaluable for testing configurations and integrations without impacting production data. Follow these guidelines:

Use Full or Partial Copy Sandboxes to simulate real-world scenarios.

Perform rigorous User Acceptance Testing (UAT) with actual stakeholders.

Validate integrations with external systems thoroughly.

7. Utilize Built-in AI and Analytics Features

Agentforce 2.0’s AI-driven tools, like Einstein AI, provide actionable insights to improve customer service. Ensure your implementation maximizes these features by:

Training models with relevant data to enhance predictions.

Setting up dashboards to monitor agent performance and customer satisfaction.

Using analytics to identify trends and optimize workflows.

8. Train Your Team and End Users

The best technology is only as effective as its users. Invest in comprehensive training programs:

Provide role-specific training for agents, admins, and managers.

Create a knowledge base with step-by-step guides and FAQs.

Schedule refresher sessions post-launch to address new updates or challenges.

9. Monitor Performance and Gather Feedback

After deployment, ongoing monitoring and feedback collection are vital. Use tools like Salesforce’s Health Check and AppExchange monitoring solutions to:

Identify bottlenecks in workflows.

Monitor system performance metrics.

Continuously gather feedback from agents and stakeholders to improve processes.

10. Plan for Scalability and Future Upgrades

Agentforce 2.0 is designed to grow with your organization. To future-proof your implementation:

Regularly review and update workflows as business needs evolve.

Stay informed about Salesforce’s roadmap and new feature releases.

Plan for scalability, ensuring infrastructure and licenses can support future growth.

Conclusion

Implementing Salesforce Agentforce 2.0 requires a thoughtful, well-coordinated approach that aligns technical execution with business objectives. By following these best practices, DevOps teams can ensure a successful deployment, delivering value to both customer service agents and the organization as a whole.

Remember, the implementation process is not a one-time effort but an ongoing journey toward innovation and excellence in customer service. Stay agile, stay collaborative, and stay committed to continuous improvement.

[sarajoyseo]

Software Development in USA:

1.Software Development in USA:

The software development industry in the United States is one of the most robust and innovative sectors in the global economy. With cutting-edge technology hubs like Silicon Valley, Austin, and Seattle, the USA has been a leader in software solutions, tech startups, and groundbreaking applications for decades. In this article, we'll explore the landscape of software development in the USA, key trends, major companies, and why it remains a powerhouse in the tech world.

2.  The Evolution of Software Development in the USA

The history of software development in the USA dates back to the mid-20th century, with the advent of mainframe computers and the establishment of foundational programming languages like COBOL and FORTRAN. As technology evolved, so did software capabilities, leading to the emergence of personal computers, mobile applications, and cloud-based solutions.

The rise of tech giants such as Microsoft, Apple, Google, and Amazon redefined the industry, setting new standards for software innovation. Today, American software companies lead the way in artificial intelligence, machine learning, cloud computing, and cybersecurity.

3.  Key Software Development Hubs

Silicon Valley, California - Known globally as the tech capital of the world, Silicon Valley houses tech giants and thousands of startups.

Austin, Texas - Often called the 'Silicon Hills,' Austin has rapidly grown as a tech hub with a strong focus on innovation and startup culture.

Seattle, Washington - Home to Microsoft and Amazon, Seattle is a powerhouse for cloud computing and enterprise software.

New York City, New York - A financial and technological hub, NYC focuses heavily on fintech, AI, and enterprise solutions.

Boston, Massachusetts - Known for its emphasis on AI, robotics, and biotechnology software.

Emerging Trends in Software Development

Artificial Intelligence (AI) and Machine Learning (ML)

Cloud Computing and SaaS (Software as a Service)

Cybersecurity Innovations

Internet of Things (IoT)

Blockchain Technology

Augmented Reality (AR) and Virtual Reality (VR)

Major Software Development Companies in the USA

Microsoft

Apple

Google

Amazon

IBM

Oracle

Salesforce

These companies not only dominate the U.S. market but also influence global software trends.

Challenges Facing Software Development in the USA

While the USA remains at the forefront of software innovation, challenges such as cybersecurity threats, regulatory changes, and a competitive global market pose significant hurdles. Additionally, the demand for highly skilled developers continues to rise, leading to talent shortages in key tech hubs.

The Future of Software Development in the USA

The future of software development in the USA looks promising, with ongoing investments in AI, machine learning, and cloud computing. Government initiatives aimed at boosting tech education and innovation also signal growth and expansion in the coming years.

Conclusion

Software development in the USA continues to thrive, driven by innovation, robust infrastructure, and world-class talent. As new technologies emerge, the United States is poised to maintain its status as a global leader in software solutions and digital transformation.

[lanettcdmo]

The Rise of Biologics and Biosimilars: What It Means for Patients and Pharma

https://jpcdn.it/img/b8bec53ffd291e8e396ae4a9d37f60b3.jpg

In the ever-evolving digital landscape, subscription-based content has emerged as a powerful model for businesses looking to build long-term relationships with their audiences. From media and entertainment to SaaS and e-learning platforms, companies are leveraging this approach to create consistent engagement, improve customer loyalty, and generate recurring revenue. But what does this shift mean for marketers and, more specifically, for a marketing agency navigating this trend?

Understanding Subscription-Based Content

Subscription-based content involves offering valuable content on a recurring basis, often in exchange for a monthly or annual fee. This model is widely used by:

Media Platforms (e.g., The New York Times, Netflix, and Substack)

Software Companies (e.g., Adobe Creative Cloud, HubSpot, and Salesforce)

E-learning Providers (e.g., MasterClass, Coursera, and LinkedIn Learning)

Unlike traditional content strategies that rely on one-time interactions, subscription-based content ensures continuous engagement, fostering brand trust and customer retention.

Why This Matters for Marketers

For marketing agencies, the rise of subscription-based content presents both challenges and opportunities. Here’s how marketers can adapt and thrive in this landscape:

1. Focus on Value-Driven Content

Subscription-based models require high-value, exclusive content that keeps users engaged over time. Agencies must shift from a short-term promotional mindset to a long-term content strategy, emphasizing quality, relevance, and consistency.

2. Emphasize Customer Retention Strategies

Unlike traditional advertising, where success is often measured by conversions, subscription models prioritize customer retention and lifetime value (LTV). Agencies should develop content that keeps subscribers coming back, such as:

Personalized newsletters

Exclusive webinars and live Q&A sessions

Community-driven content experiences

3. Leverage Multi-Channel Distribution

A marketing agency must craft a cohesive multi-channel strategy that delivers content through email, social media, podcasts, and gated website content. The goal is to meet audiences where they are while maintaining a seamless brand experience.

4. Use Data to Drive Content Personalization

Data analytics plays a crucial role in understanding subscriber behavior. Agencies should utilize:

AI-driven content recommendations

Behavioral tracking to optimize content formats

Performance metrics to adjust strategies in real-time

5. Create Membership-Based Marketing Services

Just as brands are adopting subscription models, marketing agencies can offer their services on a subscription basis. This could include:

Monthly SEO content packages

Ongoing social media management

Regular performance reports and strategy updates

The Future of Subscription-Based Content Marketing

As the digital landscape becomes increasingly saturated, subscription-based content will continue to rise as a preferred model for engaging audiences. Marketing agencies that adapt their strategies to align with this trend will gain a competitive edge by offering sustained value, fostering deeper relationships, and securing long-term client success.

Final Thoughts

Subscription-based content is transforming how businesses engage with their audiences. For marketing agencies, embracing this model means shifting towards value-driven storytelling, personalization, and retention-focused strategies. By staying ahead of this trend, agencies can help brands cultivate lasting relationships and sustainable revenue streams in an evolving digital world.

If you're looking to integrate subscription-based content into your marketing strategy, our marketing agency can help you navigate this shift and develop a winning content plan. Contact us today to get started!

[branding-consulting]

The Rise of Subscription-Based Content: What It Means for Marketers

https://jpcdn.it/img/1f16b6e2a28e0b12a5d89df1522b896f.jpg

In the ever-evolving digital landscape, subscription-based content has emerged as a powerful model for businesses looking to build long-term relationships with their audiences. From media and entertainment to SaaS and e-learning platforms, companies are leveraging this approach to create consistent engagement, improve customer loyalty, and generate recurring revenue. But what does this shift mean for marketers and, more specifically, for a marketing agency navigating this trend?

Understanding Subscription-Based Content

Subscription-based content involves offering valuable content on a recurring basis, often in exchange for a monthly or annual fee. This model is widely used by:

Media Platforms (e.g., The New York Times, Netflix, and Substack)

Software Companies (e.g., Adobe Creative Cloud, HubSpot, and Salesforce)

E-learning Providers (e.g., MasterClass, Coursera, and LinkedIn Learning)

Unlike traditional content strategies that rely on one-time interactions, subscription-based content ensures continuous engagement, fostering brand trust and customer retention.

Why This Matters for Marketers

For marketing agencies, the rise of subscription-based content presents both challenges and opportunities. Here’s how marketers can adapt and thrive in this landscape:

1. Focus on Value-Driven Content

Subscription-based models require high-value, exclusive content that keeps users engaged over time. Agencies must shift from a short-term promotional mindset to a long-term content strategy, emphasizing quality, relevance, and consistency.

2. Emphasize Customer Retention Strategies

Unlike traditional advertising, where success is often measured by conversions, subscription models prioritize customer retention and lifetime value (LTV). Agencies should develop content that keeps subscribers coming back, such as:

Personalized newsletters

Exclusive webinars and live Q&A sessions

Community-driven content experiences

3. Leverage Multi-Channel Distribution

A marketing agency must craft a cohesive multi-channel strategy that delivers content through email, social media, podcasts, and gated website content. The goal is to meet audiences where they are while maintaining a seamless brand experience.

4. Use Data to Drive Content Personalization

Data analytics plays a crucial role in understanding subscriber behavior. Agencies should utilize:

AI-driven content recommendations

Behavioral tracking to optimize content formats

Performance metrics to adjust strategies in real-time

5. Create Membership-Based Marketing Services

Just as brands are adopting subscription models, marketing agencies can offer their services on a subscription basis. This could include:

Monthly SEO content packages

Ongoing social media management

Regular performance reports and strategy updates

The Future of Subscription-Based Content Marketing

As the digital landscape becomes increasingly saturated, subscription-based content will continue to rise as a preferred model for engaging audiences. Marketing agencies that adapt their strategies to align with this trend will gain a competitive edge by offering sustained value, fostering deeper relationships, and securing long-term client success.

Final Thoughts

Subscription-based content is transforming how businesses engage with their audiences. For marketing agencies, embracing this model means shifting towards value-driven storytelling, personalization, and retention-focused strategies. By staying ahead of this trend, agencies can help brands cultivate lasting relationships and sustainable revenue streams in an evolving digital world.

If you're looking to integrate subscription-based content into your marketing strategy, our marketing agency can help you navigate this shift and develop a winning content plan. Contact us today to get started!

[dangalante]

Agentforce in Action at Salesforce Agentforce Tour in New York

I covered Salesforce AgentForce in New York this past week. This event was organized to showcase Salesforce’s new product Agentforce which is DIY AI in action. Agentforce is a customer service agent that can be built by Salesforce customers and integrated into all industries across the customer journey. 

Salesforce Co-Founder & Chief Technology Officer, Slack Parker Harris kicks off the Keynote in New York!

Users of Salesforce Foundation Enterprise Edition and higher can upgrade to Agentforce for free!

Customers could build a customer service agent on-site. 

Salesforce hosted a hackathon where the winner of the Agentforce contest won $20000!

The keynote showed how service and customer success functions have evolved from chatbots to copilots to Agentforce a self-designable customer service agent that can be customized to users' specific needs across the customer journey, increasing productivity, reducing customer friction, and maximizing the customer experience.

Patrick Stokes EVP of Product & Industries Marketing at Salesforce, shows how he exchanged his sweater for the right size using Sofie and a customer service agent Saks Fifth Avenue built using Agentforce.  

Patrick Stokes

I saw multiple demos of Agentforce across Sales, Marketing, Service and, more.

Salesforce announced the launch of the Testing Center for Agentforce; coming this December, which will allow users to develop Agentforce to answer every possible question in all forms and variations; something the current chatbots and copilots can’t do. Agentforce enables users to take proactive prescriptive action in real-time. 

AgentforceTour was a great event. I learned much about DIY AI and how it can transform the customer experience. 

I want to thank Salesforce for having me at Agentforce Tour. 

If you want to be on the cutting edge of DIY AI, attend Agentforce in your city. 

Have you used Agentforce?

Share your experience in the comments. 

Additional pictures can be found on Instagram. 

[applicationhouseus]

Application House

Application House is a UK-based Salesforce consulting firm that offers a wide range of Salesforce solutions to businesses worldwide. With over ten years of experience, the company has become known for its expertise in Salesforce implementation, managed services, and custom application development. Their team of certified Salesforce experts works across various industries, including manufacturing, non-profits, and education, helping organizations maximize their Salesforce investments. Application House is recognized for its ability to manage complex projects, such as Salesforce Lightning migrations and system integrations, ensuring smooth transitions and increased operational efficiency for its clients.

Website: https://www.applicationhouse.com/

Address: New York, NY

Phone number: +1 (732) 522 7232

Business Hours: 24/7

[enterprisewired]

Anthropic Faces Class-Action Lawsuit Over Alleged Copyright Infringement

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Source – benzinga.com

Anthropic, the AI startup backed by Amazon, Google, and Salesforce, has been hit with a class-action lawsuit in California federal court, alleging large-scale copyright infringement. The lawsuit, filed on Monday, accuses Anthropic of building its business model and flagship AI model, Claude, by illegally using copyrighted books, including works by the plaintiffs.

Allegations and Lawsuit Details

Authors Andrea Bartz, Charles Graeber, and Kirk Wallace Johnson claim that Anthropic used pirated versions of their copyrighted books to train its large language models (LLMs). The lawsuit alleges that Anthropic downloaded and copied these works from illegal sources and incorporated them into its AI systems, which are central to its business operations.

The lawsuit argues that such actions violate copyright law, which prohibits unauthorized copying of copyrighted material. Anthropic has not yet responded to requests for comment on the case.

Previous Legal Issues

This lawsuit follows another legal challenge against Anthropic from October, where Universal Music and other music publishers sued the company for infringing on copyrighted song lyrics. The suit highlighted instances where Anthropic’s AI, Claude, produced near-exact copies of copyrighted lyrics in response to user queries, such as those for Katy Perry’s “Roar” and Gloria Gaynor’s “I Will Survive.”

The music publishers argue that Anthropic unlawfully used these lyrics to train its AI models, which they claim is akin to unauthorized copying and dissemination of copyrighted works.

Anthropic sued over copyright

Broader Industry Context

The legal battles involving Anthropic are part of a broader trend in the media and publishing industries, where organizations are increasingly taking legal action against AI companies. Many news organizations and publishers are concerned about AI-generated content and its potential impact on their revenue and intellectual property.

In June, the Center for Investigative Reporting sued OpenAI and Microsoft for alleged copyright infringement. This lawsuit, along with similar actions by The New York Times, The Chicago Tribune, and prominent U.S. authors, underscores the growing concern over how AI technologies use and potentially exploit copyrighted materials.

AI Partnerships and Content Deals

Amid these legal disputes, some news organizations are choosing to partner with AI companies rather than pursue litigation. OpenAI recently announced partnerships with Condé Nast and Time magazine. These deals will allow OpenAI to use content from various publications, including Vogue, The New Yorker, and Time, to enhance its AI products and services.

Similarly, OpenAI has established a partnership with News Corp to access articles from The Wall Street Journal and other News Corp publications. Reddit has also agreed to collaborate with OpenAI, enabling the company to train its AI models on Reddit content.

Conclusion

As AI technologies continue to evolve and integrate into various sectors, the legal and ethical implications of their use are becoming increasingly complex. The outcomes of these lawsuits could have significant implications for the future of AI development and its relationship with intellectual property rights.

Curious to learn more? Explore our articles on Enterprise Wired

[govindhtech]

AWS App Studio: The Quickest & Easiest Way to Develop Apps

App Studio

Amazon Web Services (AWS), a subsidiary of Amazon, unveiled App Studio, a generative artificial intelligence (AI)-powered tool that leverages natural language to construct enterprise-grade applications, at AWS Summit New York. An application that may have taken a professional developer days to design from scratch can be created in just a few minutes by a user by simply describing the programme they want, what they want it to perform, and the data sources they want to link with App Studio.

Its point-and-click interface makes it simple to modify App Studio programmes, and by asking its generative AI-powered assistant for help, users may get quick answers to tasks. App Studio enables technical professionals (like IT project managers, data engineers, and enterprise architects) who lack software development skills to quickly create secure, fully managed AWS internal applications without requiring operational knowledge. This takes care of the tedious work of creating and maintaining apps, freeing users to concentrate on creating applications that aid in solving business issues and boosting productivity in their positions.

Those with some technical skills may now quickly and easily create enterprise-grade applications using App Studio, which was previously limited to professional developers only. The learning curve associated with traditional low-code solutions is eliminated by App Studio’s generative AI-powered assistant, which speeds up the process of creating applications and makes routine tasks like creating processes, testing applications, and UI design easier.

Using a drop-down box, the user can select the precise company data sources that the application should connect to, for instance, and then type a simple question.Users only need to click the “generate data” button to start generating sample data that will demonstrate how their application will process data in real time.

With built-in connectors for AWS (Amazon Aurora, Amazon DynamoDB, and Amazon S3) and Salesforce, as well as hundreds of third-party services (HubSpot, Twilio, and Zendesk) via application programming interface (API) connectors, users can also effortlessly connect their applications to internal data sources. App Studio takes care of all deployment, operations, and maintenance, so customers don’t even need to consider the underlying code. When an application is prepared for deployment, App Studio creates a unique URL that end users may reach with role-based access controls and already-existing enterprise authentication technologies.

“App Studio is a force multiplier for technical staff at any organisation, tailored to suit the demands of the biggest enterprise clients and the fastest-growing startups. Now that users have some technical skills, they can simply describe the application they want to construct using natural language, and App Studio takes care of the development process, delivering a product that workers can use right away. A new era of productivity for companies of all sizes has arrived since it has never been simpler for technical experts to create custom applications suited to the particular requirements of their enterprise.

Every application that is launched using App Studio is incredibly performant, scalable, and secure, freeing up technical professionals to concentrate on innovation instead of managing applications. IT teams can simply monitor usage trends, manage user and data access, and establish safeguards to ensure adherence to a company’s security standards thanks to App Studio’s insight into every application. When compared to competing low-code alternatives, App Studio offers customers an 80% savings because it is free to construct and they only pay for the time employees spend utilising the published applications. In the US West (Oregon), AWS App Studio is now in preview.

Over 28,000 students in 50 locations are assisted by Campus Life & Style in finding a room (and a community) to call home for the academic year. According to Scott Puntenney, national revenue manager at Campus Life & Style, “a team of two were able to build a complete application that streamlines data intake, management, and reporting for their 150-person team with App Studio.”

“AWS use data from their market survey process to identify the next areas where they will build student housing, but this is a labor-intensive, manual process that involves over 150 individuals for data entry, gathering, and validation across numerous spreadsheets, forms, and dashboards. Their project that this data processing application will reduce human error associated with manual data entry by 98% and boost the efficiency of their market survey collection and distribution process by 20%. They now intend to implement App Studio to update their HR and finance data pipelines, as well as make use of more AWS generative AI capabilities to enhance their process management at scale even further.

Leading supplier of audit and assurance, consulting, financial advising, risk advisory, tax, and other services is Deloitte. According to JB McGinnis, US AWS alliance leader at Deloitte Consulting LLP, “App Studio can help their technical employees build secure, scalable applications that streamline tasks and increase operational efficiency in minutes.” “As a worldwide supplier serving brands from all over the world in a variety of industries, their staff have to work with a wide range of clients, each with their own unique tasks and procedures.

AWS technical staff members may take the lead and quickly go from an idea to an application with App Studio, which simplifies tasks for the company as a whole. App Studio apps can effectively scale and adapt to their employees’ demands as teams expand and company objectives change, enabling us to provide greater service to their clients.

In order to facilitate the development of patient journeys and enhance patient outcomes, HealthVerity offers the most extensive healthcare and consumer data ecosystem in the United States. Jeremy Stewart, vice president of engineering at HealthVerity, said, “App Studio opens up low-code tools to their company for the first time, allowing us to leverage their many existing AWS investments and empowering employees to build applications in minutes, instead of days, with the help of its generative AI-powered assistant.” Because the low-code solutions that were already on the market did not satisfy their company’s stringent security requirements, they have had to build all of AWS internal tools from the ground up.

In addition to their daily tasks, a small team of five developers had to handle this infrastructure, which increased their operating expenses and diverted them from their primary duties. AWS staff can concentrate on customer-facing tasks since every application using App Studio is safe and completely controlled by AWS.

High velocity teams can release, track, and improve software as it’s in production with LaunchDarkly. Claire Vo, the chief product officer at LaunchDarkly, stated, “App Studio helps bridge the skills gap so the technical employees most familiar with a business problem are empowered to solve it.The technical staff members best suited to handle these difficulties may now quickly resolve them with a safe, scalable solution that is customised to their issue by reducing the barrier to developing an internal application.

Contact centre agents may access high-productivity services and client self-service through all channels with TrustPortal, an intelligent hyperautomation Software-as-a-Service (SaaS) platform that requires no code. Chris Lamberton, CEO of TrustPortal, stated, “App Studio is a game changer for technical employees to create high-quality, visually appealing, and intuitive business applications.

Its generative AI-powered guidance is available throughout the development process.” AWS developers have little time to build and maintain internal apps because they work with some of the biggest companies in the world today. With App Studio, they can reduce the expense and complexity of creating and managing their own internal tools, freeing up engineers’ time to innovate for their clients.

Read more on govindhtech.com

[codezix]

Top 5 Salesforce Flow Features You Should Be Using in 2025

Salesforce Flow has emerged as one of the most powerful tools within the Salesforce ecosystem, revolutionizing how businesses automate processes and improve user experience. As organizations continue to embrace digital transformation in 2025, mastering Salesforce Flow features is no longer a luxury—it's a necessity. Whether you're a growing startup or an established enterprise, leveraging the right Flow features can save time, enhance productivity, and ensure seamless operations.

If you're considering automation or process optimization, working with an experienced Salesforce consultant in New York or a trusted Salesforce consulting partner in New York can help you unlock the full potential of Salesforce Flow. Let’s explore the top 5 Salesforce Flow features you should be using in 2025 to stay ahead of the curve.

1. Reactive Screen Components

One of the most exciting advancements in Salesforce Flow is the introduction of Reactive Screen Components. Traditionally, Flows required user inputs to be submitted before recalculating or showing new data. In 2025, Salesforce has made this feature more dynamic.

What’s New?

Reactive components allow screen elements to interact with each other in real time—without the need to advance to the next screen. For example, if a user selects a product, related fields like pricing, discount, or description update instantly.

Why It Matters

This creates a smoother, faster user experience and eliminates the need for complex workarounds. For companies working with a Salesforce developer in New York, this also means less custom code and fewer Visualforce pages, reducing technical debt.

Pro Tip

Use reactive components in lead qualification flows, pricing calculators, or onboarding screens to enhance user interactivity and engagement.

2. MuleSoft Integration with Flow

In 2025, the ability to integrate MuleSoft APIs directly into Flows without writing Apex code is a game changer. With MuleSoft Connectors for Flow, businesses can now tap into third-party systems like SAP, Workday, or legacy databases—all within the Flow Builder interface.

What’s New?

Using the new MuleSoft Flow Actions, Salesforce admins and developers can directly invoke external systems in real time. This means pulling order history, verifying customer records, or processing payments is more accessible than ever before.

Why It Matters

Companies no longer need deep coding experience to build robust integrations. Salesforce consulting in New York firms are now helping businesses create seamless customer experiences by integrating multiple data sources using Flow and MuleSoft.

Use Case

E-commerce companies can use this feature to fetch live inventory from a third-party warehouse system during the sales process.

3. Flow Orchestration Enhancements

Flow Orchestration, introduced in recent years, has matured into a robust feature in 2025. It allows you to coordinate multi-user, multi-step business processes with greater control and transparency.

What’s New?

In 2025, new enhancements allow for conditional logic in orchestrations, better error handling, and advanced role-based assignments. You can now pause a process for external approvals, loop through users or teams, and escalate based on business rules.

Why It Matters

This is particularly valuable for industries with complex workflows like finance, healthcare, and legal services. Salesforce consultants in New York often use Flow Orchestration to manage client onboarding, compliance checks, and multi-department approvals.

Use Case

A financial services firm can automate new client onboarding where different departments (KYC, legal, advisory) are assigned tasks in a sequential or parallel manner.

4. Enhanced Error Handling and Debugging Tools

Salesforce Flow has long been powerful, but debugging errors used to be one of its weakest links. In 2025, Salesforce has taken a significant leap forward by introducing a comprehensive error-handling suite.

What’s New?

Flow now includes real-time debugging logs, error alerts via email or Slack, and built-in fault paths that offer clearer insights into where and why a Flow failed. Admins can even simulate user inputs and test branching logic directly within Flow Builder.

Why It Matters

Better error handling ensures minimal downtime, improved user trust, and more efficient troubleshooting. For companies relying on critical automated workflows, this means higher reliability and uptime.

How Salesforce Consulting Helps

A Salesforce consulting partner in New York can audit existing Flows, implement new error-handling standards, and ensure all automation is robust and future-proof.

5. Custom Flow Elements and Flow Extensions

One of the most exciting areas for Salesforce developers is the ability to build custom Flow components using Lightning Web Components (LWCs). In 2025, this feature is even more developer-friendly with enhanced libraries and pre-built extension packages.

What’s New?

You can now create modular, reusable Flow elements that can be dragged and dropped into any Flow. These elements can perform anything from complex calculations to third-party integrations or advanced screen UI.

Why It Matters

This bridges the gap between low-code and pro-code environments. A Salesforce developer in New York can now empower Salesforce admins by creating powerful plug-and-play Flow components tailored to specific business needs.

Example Use Case

An insurance company might use a custom Flow component to calculate policy premiums based on dynamic variables like age, location, and risk factors, then display the result in a branded UI.

Why Businesses in New York Are Embracing Salesforce Flow in 2025

New York remains one of the most competitive business environments in the world, and companies here demand agility, speed, and precision. That's why many are turning to experienced Salesforce consultants in New York to implement and optimize Flow features.

Whether you're a nonprofit, financial institution, healthcare provider, or tech startup, investing in a modern Salesforce Flow strategy can lead to:

Faster time-to-market for internal tools and customer apps

Improved data accuracy through automation

Enhanced collaboration across teams and departments

Reduction in operational costs by minimizing manual tasks

By working with a certified Salesforce consulting partner in New York, you can ensure that your automation workflows are not just functional but also scalable and secure.

Final Thoughts

Salesforce Flow is evolving rapidly, and 2025 is a pivotal year for businesses looking to modernize their CRM processes. Features like reactive screen components, MuleSoft integrations, Flow orchestration, better error handling, and custom components are reshaping what’s possible in Salesforce automation.

Whether you're just beginning your journey or looking to scale, partnering with the right Salesforce consultant in New York can help you harness these tools effectively. Automation is no longer a back-office function—it's a core business enabler.

Are you ready to take your Salesforce automation to the next level in 2025?

If you’d like help implementing these Flow features or want to assess your current setup, reach out to a trusted Salesforce consulting partner in New York or schedule a free discovery call with expert Salesforce developers in New York today.

[winklix]

How to Choose the Right Salesforce CRM Analytics Consulting Services in the USA

In today's fast-paced business environment, leveraging customer data to make informed decisions is essential. Salesforce CRM Analytics provides a robust platform to derive valuable insights from your customer data. However, to fully unlock its potential, partnering with the right Salesforce consulting services is crucial. If you're looking for a Salesforce consultant in New York, here's a comprehensive guide on how to choose the right partner for your business.

1. Define Your Business Needs and Goals

Before selecting a Salesforce consulting partner in New York, it's essential to have a clear understanding of your business objectives. Are you looking to improve customer engagement, streamline sales processes, or gain deeper analytics insights? Knowing your goals will help you identify the specific services you need from a Salesforce consultant.

2. Look for Industry Experience and Expertise

Every industry has unique needs, and your Salesforce consulting partner should have experience in your specific sector. Ask for case studies or references to see if they have worked with businesses similar to yours. A Salesforce developer in New York with relevant industry experience can offer tailored solutions that meet your business's distinct requirements.

3. Evaluate Technical Proficiency and Certifications

Salesforce has a broad range of products and tools, and your consulting partner should have expertise in the ones that matter to your business. Look for partners with certifications like Salesforce Certified Consultants or Salesforce Certified Developers. These credentials indicate that the Salesforce consultants in New York have the technical proficiency to support your CRM analytics needs.

4. Assess Their Customization Capabilities

Out-of-the-box Salesforce features might not always align perfectly with your business processes. Your Salesforce consulting partner should be able to customize the CRM to fit your specific workflows. Look for a Salesforce consultant in New York that can tailor dashboards, reports, and workflows to suit your operational requirements.

5. Check Communication and Support Capabilities

Communication is key to the success of any consulting engagement. Your Salesforce consulting in New York partner should maintain clear, transparent, and timely communication throughout the project lifecycle. Ask about their post-implementation support and availability for ongoing assistance or training.

6. Review Client Testimonials and Reviews

Feedback from past clients provides insight into the quality of a consultant's work. Check online reviews and ask the consulting partner for references. A strong reputation and positive client feedback are clear indicators of a reliable Salesforce consulting partner in New York.

7. Consider Cost and ROI

Budget constraints play a vital role in decision-making. While cost shouldn't be the sole determinant, you should choose a Salesforce developer in New York who offers a balance between cost and value. Look for partners who provide transparent pricing models and a clear roadmap for achieving ROI.

8. Request a Demonstration or Proof of Concept

Before making a final decision, ask for a demonstration of their capabilities. This could be a live demo, a prototype, or a proof of concept. It will help you gauge the partner’s ability to deliver the kind of customizations, insights, and automation you’re looking for.

9. Check for Long-Term Partnership Potential

Your relationship with a Salesforce consulting partner in New York should go beyond initial implementation. Choose a partner that is willing to build a long-term relationship, providing continuous updates, system improvements, and support as your business grows and evolves.

10. Ensure Data Security and Compliance

Data security and compliance are critical in today's regulatory landscape. Your Salesforce consulting in New Yorkpartner should follow best practices in data security and ensure compliance with relevant industry standards like GDPR or HIPAA if applicable to your business.

Final Thoughts

Choosing the right Salesforce CRM Analytics consulting services can be a game-changer for your business. By partnering with experienced Salesforce consultants in New York, you can ensure smooth implementation, enhanced customization, and ongoing support. Follow the steps outlined in this guide to make an informed decision and unlock the full potential of Salesforce CRM Analytics for your business.

[experlabs]

Custom Mobile Application Development Services: Tailored Solutions for Your Business Needs

Cloud Infra Setup

RDS vs. Redshift

When choosing betweenAmazon RDS vs Redshift, it’s important to understand their distinct purposes.RDS(Relational Database Service) is ideal for transactional databases and supports multiple database engines like MySQL, PostgreSQL, and SQL Server. In contrast,Redshift Is a data warehouse service optimized for complex queries and analytics. Your choice depends on whether you need an operational database for daily transactions or a powerful analytics engine for business intelligence.

Build Cloud Computing Infrastructure

Building a robust cloud computing infrastructure involves careful planning and execution. Start by choosing the appropriate cloud provider and defining your architecture to meet performance, security, and scalability requirements. Deploy virtual machines, storage solutions, and network configurations, and implement best practices for security and compliance. A well-built cloud infrastructure is the backbone of your digital operations, ensuring reliability and agility.

Salesforce Commerce Cloud Solutions

Salesforce Commerce Cloud Agency

Partnering with aSalesforce Commerce Cloud agency can transform your e-commerce operations. These agencies provide expert guidance, implementation services, and ongoing support to ensure you maximize the potential ofSalesforce Commerce Cloud. Whether you need custom development, integration with other systems, or strategic advice, a dedicated agency can help you achieve your business goals.

Salesforce Commerce Cloud Development Services

Salesforce Commerce Cloud Development Services Encompass the creation and customization of your e-commerce platform. This includes designing user-friendly interfaces, integrating third-party applications, and optimizing performance. Expert developers ensure your platform is tailored to your specific needs, providing a seamless shopping experience for your customers and driving your online sales growth.

Salesforce Commerce Cloud Services

ComprehensiveSalesforce Commerce Cloud Services Cover every aspect of your e-commerce journey. From initial setup and configuration to ongoing maintenance and optimization, these services ensure your platform runs smoothly and efficiently. With a focus on scalability, security, and customer satisfaction,Salesforce Commerce Cloud Services Empower your business to thrive in the competitive digital marketplace.

Custom Software Development Services in New York

Full Stack Development Companies in USA

Full stack development companies in the USAoffer end-to-end development services, covering both front-end and back-end development. These companies have expertise in a wide range of technologies and frameworks, enabling them to build comprehensive and dynamic web and mobile applications. Partnering with a full stack development company ensures a seamless development process and a high-quality end product.

Leading Software Development Company

A leading software development company stands out for its innovative solutions, technical expertise, and customer-centric approach. These companies deliver high-quality software that meets industry standards and exceeds client expectations. By leveraging cutting-edge technologies and best practices, leading software development company drives digital transformation and business growth.

Expert Software Development Company

An expert software development company provides specialized knowledge and skills to tackle complex software challenges. These companies offer a deep understanding of various industries and technologies, ensuring they can deliver customized solutions that address specific business needs. With a focus on quality, innovation, and client satisfaction, an expert software development company helps businesses achieve their digital objectives.

B2B Commerce Cloud

B2B Commerce Cloud is revolutionizing the way businesses conduct transactions with other businesses. By leveraging the power of cloud technology, it offers scalable, secure, and efficient solutions that streamline procurement, order management, and customer interactions.B2B Commerce Cloud Provides businesses with the tools they need to manage complex purchasing processes, personalize the buying experience, and drive sales growth.

Salesforce Commerce Cloud Setup

Salesforce B2B Ecommerce Solution

Salesforce B2B eCommerce solution offers a comprehensive platform for businesses to engage with their B2B customers effectively. This solution includes features such as advanced catalog management, personalized pricing, and automated order processing. With Salesforce B2B eCommerce, businesses can provide a seamless and efficient purchasing experience, improve customer satisfaction, and increase sales by leveraging Salesforce’s robust CRM and e-commerce capabilities.

Mobile App Consulting Services

Mobile app consulting services provide expert guidance and strategic insights to help businesses navigate the complexities of mobile app development. These services include market analysis, user experience design, technology selection, and project management. By leveraging mobile app consulting services, businesses can ensure their apps are optimized for performance, user engagement, and scalability, ultimately leading to successful app launches and sustained growth.

Custom Development Solutions

Custom development solutions are tailored to meet the unique needs of businesses, offering bespoke software applications designed to enhance operational efficiency and competitive advantage. These solutions encompass everything from initial concept and design to development, testing, and deployment. By opting for custom development solutions, businesses can address specific challenges, integrate seamlessly with existing systems, and achieve higher levels of functionality and user satisfaction.

Commerce Cloud Developer

Cross Platform App Development Company

Across platform app development company excels in creating mobile applications that function seamlessly across multiple operating systems, such as iOS and Android. These companies use technologies like React Native, Flutter, and Xamarin to develop apps that offer native performance and a consistent user experience. Partnering with across platform app development company allows businesses to reach a wider audience, reduce development costs, and speed up the time-to-market for their apps.

PHP Web Development Services

PHP web development services provide businesses with dynamic, scalable, and high-performance web solutions. PHP, being a versatile and widely-used scripting language, is ideal for developing everything from simple websites to complex web applications. PHP web development services include custom PHP development, CMS development, e-commerce solutions, and API integration. Leveraging these services ensures robust, secure, and efficient web applications tailored to meet your business needs.

[wamatechblog]

Unveiling the Top 10 Mobile App Development Companies Making Waves in the USA!

Are you ready to discover the cream of the crop in the world of mobile app development? In this blog, we'll unveil the top 10 mobile app development companies that are making waves in the USA. From innovative startups to established industry leaders, these companies have earned their spot at the top through their expertise, creativity, and commitment to excellence. Let's dive in and explore the companies that are shaping the future of mobile technology.

1. Fueled

Based in New York City, Fueled is a powerhouse in the mobile app development industry. Known for their innovative solutions and stunning design, Fueled has worked with clients ranging from startups to Fortune 500 companies, delivering award-winning apps that captivate users and drive results.

2. WillowTree

Located in Charlottesville, Virginia, WillowTree is a leader in digital innovation. With a focus on creating exceptional user experiences, WillowTree has partnered with top brands like National Geographic and HBO to deliver transformative mobile solutions that push the boundaries of what's possible.

3. Blue Label Labs

Blue Label Labs, headquartered in New York City, is renowned for its expertise in crafting custom mobile apps. With a talented team of designers and developers, Blue Label Labs has created standout apps for clients across various industries, earning recognition for their creativity and technical proficiency.

4. Savvy Apps

Based in Washington, D.C., Savvy Apps is known for its user-centric approach to mobile app development. With a focus on creating intuitive and engaging experiences, Savvy Apps has helped clients like the NFL Players Association and PBS create impactful mobile solutions that resonate with users.

5. Y Media Labs

Y Media Labs, located in Redwood City, California, is a driving force in the mobile app development space. With a client roster that includes PayPal, Apple, and Staples, Y Media Labs is known for its ability to create transformative digital experiences that drive business growth and innovation.

6. Raizlabs

Headquartered in Boston, Massachusetts, Raizlabs is a leading mobile app development company with a track record of success. With a focus on user-centered design and agile development, Raizlabs has delivered high-quality apps for clients like AAA and Six Flags, earning recognition for their commitment to excellence.

7. Dom & Tom

Dom & Tom, based in New York City, is a full-service digital agency specializing in mobile app development. With a multidisciplinary team of experts, Dom & Tom has created innovative apps for clients like Priceline and Fitch Ratings, earning praise for their creativity and technical prowess.

8. ArcTouch

Located in San Francisco, California, ArcTouch is a leading mobile app development company known for its expertise in creating immersive digital experiences. With a focus on emerging technologies like AR/VR and IoT, ArcTouch has helped clients like Audi and Salesforce stay ahead of the curve in the competitive mobile landscape.

9. Small Planet

Small Planet, headquartered in Brooklyn, New York, is a boutique mobile app development agency with a passion for creating meaningful digital experiences. With a focus on storytelling and design, Small Planet has created award-winning apps for clients like Disney and the New York Post, earning recognition for their creativity and innovation.

10. Five

Based in New York City, Five is a top-rated mobile app development company known for its expertise in creating scalable and secure solutions. With a focus on enterprise mobility, Five has helped clients like Rosetta Stone and Napster leverage the power of mobile technology to drive business growth and success.

These are just a few of the top mobile app development companies making waves in the USA. With their expertise, creativity, and commitment to excellence, these companies are shaping the future of mobile technology and driving innovation forward. Whether you're a startup looking to disrupt the industry or an established enterprise seeking to stay ahead of the curve, partnering with one of these companies can help you achieve your business goals and succeed in the competitive mobile market.

[findjobseasy]

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[futurecommpr]

FutureCommPR Talks with Three Female Entrepreneurs

These Women Excel in their Leadership Roles

[November 27, 2023, San Francisco, CA] A gamer, a chocolatier, and a business consultant stand as extraordinary examples of innovation, resilience, and leadership.  At the forefront of their respective industries, these women have not only carved out distinctive niches but have also become living testaments to the transformative influence of women in business.  Each of these leaders has forged a distinctive path, showcasing the potency of determination and strategic vision in accomplishing remarkable milestones.  FutureCommPR sat down with these three leaders to find out more about their individual paths to success.

Brandii Grace, CEO of Games by Brandii (G.B.B.), boasts an impressive two-decade tenure in the gaming industry.  Her background features roles as a designer on AAA, console, and mobile games for companies like Disney, Activision, and Warner Bros.  She was also a programmer at Microsoft Games, helping to launch their most successful console system.  As a game design instructor for programs at DigiPen and the New York Film Academy, Grace earned the International Game Developers Association’s MVP award for her industry leadership.  She was also a founder of Versus Systems currently traded on NASDAQ.  “The success of the Barbie movie has shown us that if we want our stories told, we’re going to have to do it ourselves” Grace said. Leveraging her extensive experience, she embarked on her new venture – establishing a studio focused on creating games tailored for women (ThreeDaysGame.com). 

There is a noticeable absence in the gaming landscape when it comes to addressing social topics that women can connect with.  “I started making games because I’m a storyteller at heart.  Games can serve as an unparalleled medium for conveying meaningful narratives about systemic issues, providing a safe space to explore diverse experiences” she said.  Rooted in real-life stories and dedicated to addressing significant social issues, there are two games currently in development “Redlined,” and “Three Days.”  “Redlined” is a narrative city builder that plays through a century of historic, real-world housing policies.  “Three Days” is a visual novel that will launch first.  It’s an edgy drama about love, loss, and pregnancy.  The inaugural game is slated for release in 2024, and Grace is actively working to secure a modest marketing budget of $50k. 

Transitioning from the tech sector to healthcare, we spoke with Bridget Ludy, President, and Founder of Pivotal Health.  With heightened awareness on the importance of maintaining personal health via dietary habits, Ludy is preparing to launch a line of chocolate products that are sugar-free, kosher, keto-friendly, non-GMO, vegetarian, and suitable for diabetics.  Ludy has over forty years of experience in chocolate making and drawing from her own personal journey with a diabetes diagnosis, she identified a market need for gourmet-level chocolate products.  This realization fueled the establishment of her company (PivotalHealth.biz).  “We have developed a solution that provides a premium quality chocolate experience that delivers both a delicious taste and the health benefits of being sugar-free” Ludy said.  The diabetic population, currently at 37.3 million in the U.S., is projected to exceed 54.9 million by 2030.  Her product line has emerged as an ideal solution for individuals that are health conscious but still crave that chocolate treat.  The official launch is January 2024, and they are currently working to secure funding to scale production and bring their product to market.

Moving from healthcare to business consultancy, we spoke with Elizabeth Italiano, Managing Partner, at GTM Advisors (GTMAdvisors.com).  Italiano’s entrepreneurial journey commenced with her first startup Radian6, which was later acquired by Salesforce.  Following experiences with various early-stage startups, she found herself interested in working for herself and launched WNTD Partners, eventually paving the way for the establishment of GTM Advisors alongside her co-founders.  Specializing in diagnosing go-to-market (GTM) issues, the company is dedicated to guiding companies through problem resolution.  “We wanted to truly partner with our clients every step of the way from diagnosing problems to identifying opportunities through implementation of recommendations,” said Italiano.

The company offers bespoke solutions rather than cookie-cutter frameworks.  “Throughout my career I’ve had the opportunity to work in marketing, sales, customer success, and even accounting and I wanted to share those experiences and knowledge” she said.  The company’s original mission is still in place today, continued Italiano, “make a difference for our clients.”  The company launched in early 2023 in challenging economic conditions but has found themselves with a robust number of clients via their network and marketing efforts.  The keys to success for GMT Advisors have been to “test, learn, and iterate” she continued.  She encourages other entrepreneurs to ask trusted friends or mentors for advice.  She says that “tenacity is critical, and you need to have the ability to persevere through failures.”

The successes of these three founders highlight their creativity and resourcefulness but also underscore their unwavering commitment to a mindset of perpetual learning and adaptability.  This dynamic approach, responsive to the ever-evolving landscape of their respective industries, has played the main role in steering their ventures toward notable achievements.  As we look forward to 2024, the anticipated growth and expansion of these companies promises to be intriguing narratives.

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Jim Burkhart is the Executive Director of FutureCommPR.  Headquartered in San Francisco and New York, FutureCommPR provides PR services with a focus on small businesses and startups. https://www.FutureCommPR